Celebrating France rugby’s legacy
To launch France’s new rugby kit, we imagined and produced this campaign.
An ambitious manifesto film, a striking print campaign, and engaging social media content starring Antoine Dupont and France XV’s biggest talents.
“3 COLORS ON THE FLAG, 3 STRIPES ON THE JERSEY”
CREDITS :
Creatives : Boris Lavergne & Thomas Brouchon
Creative Director : Perrine Lizé
Strategist : Guillaume Carrère
TV Prod : Annabelle Claverie
Account manager : Mathias Richard
Account manager : Jayde Mageot
DGA : Simon Méchali
Social Content : Melo Prod
Music Composer : Alexandre Devaux
Production Company : kids
Director : Cédric Dubourg
Photographer : Florence Pernet
1st AC : Safa Bough
Executive Producer : Benjamin Benhamou
Head of Photography : Ben Cotgrove
Editing : Christian Georges
Color Grading : Nicolas Gautier
Client : adidas
Publishing Manager : Uriel Abalo
Head of Sports Brand Communication : Jordan Levy
Brand Communications Manager : Laurane Morillon
Digital Publishing : Hélène Rautureau
Brand Communication Manager : Clara Lefort
Communication Director : Christophe Mazel