A chess set paying tribute to Marseille.
To launch Summer 26 in Marseille, we created a chess set in the image of local symbols. The bishop becomes a supporter, the knight a T-Max, the pawn a TN, and so on. A limited-edition set, made available to everyone at a one-off event: "Le Calage."
“A GENUINE PIECE OF LOCAL CULTURE”
@CREAPILLS
CREDITS :
Creative & Art Director : Boris Lavergne
Agency / Prod @lafirme.co
Graphism @skblab_graphicdesign @ririeke ✍🏼
Chess Set @orel.toys ♟️
Prod @latinanrv @estherprrd @aminefromatl
Deco @parlepasrusse @angelina.trobel
Photos event @mendy.ju
Drone @bosa.kf
Vidéo @kirillrtb
Vidéo 3D @ocho___studio
Gilets upcyclé @soifiataa @owshi.jewcy @__merrion__