Discover the protagonist’s struggles while browsing her smartphone
13 Reasons Why is a show dealing with the topic of cyber-bullying.
In order to let viewers experience what the protagonist endures, we had them browse through her smartphone.
An activation that was made possible thanks to a mobile site and the innovative hack of Facebook canvas.
This operation got #13ReasonsWhy to hit TT during a full 20 h before the show even launches.
+ 20 HOURS TOP TWEET FRANCE
“"THIS IS THE CRAZIEST AND MOST COMPLETE THING I'VE EVER SEEN FOR A SERIES 😱"”
@JEROMANESQUE
“THE BEST SERIES PROMO OF ALL TIME, OFFICIALLY.”
@CLAIRMA
“ONLY AN ADVERTISEMENT AND I'M ALREADY DEVASTATED.”
@OTHSERENADE
CREDITS :
Creative : Boris Lavergne & Thomas Brouchon & Pierre Bourdin Sauviac
Creative Directors : Fabienne Fiorucci & Damien Foui
Creative Director : Jeremie Bottiau
Producer : Jérémy Touzé
Production : Neuvième Page
Account Manager : Marine Sanchez
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win