The day Marseille met Marseille
When Netflix asked us to promote the arrival of a ‘Marseille’-named character in the hit show La Casa De Papel, we thought about the already existing Marseille guy that everyone loves in France : JuL.
The meeting of these two pop-culture icons took the internet by storm and was highly covered by the media.
+ 10 MILLIONS PEOPLE REACHED
“MASTERCLZSSS”
@Antoine_Griezmann
“Original and unexpected”
Paris Match
“Smells good like the cicadas chant”
Konbini
CREDITS :
Creatives : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Producer : Robin Demoucron
Director : Léo Bigiaoui
Account Manager : Leïla Domas
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Marketing Manager (Netflix) : Sarah Izbornicki
Marketing Creative Producer (Netflix) : Elisa Mesnage
Agency : Dare.Win