The biggest Marseille-Style jump contest ever
Marseille has its own culture.
Here, young people jump with their sneakers on.
To celebrate the 10th anniversary of the ASICS Gel-Quantum 360, we organized the biggest Marseille-style jump contest ever.
A locally rooted activation that I had the chance to lead from scratch, following every stage of production.
SO MANY SMILES ON KIDS’ FACES
“Bravo to all the kids who had such a blast!!!!”
@David on Zx.Land’ TikTok
“Thanks for the Marseille youth”
Paris Match
“A Marseille specialty”
La Provence
CREDITS :
Creative & Art Director: Boris Lavergne
La Firme co-founder : Gilson Soares
La Firme co-founder : Zino Rue
La Firme co-founder : Tarik Chakor
Influencer & co-host : ZX.Land
Copywriter : Nour
Project Manager : Roxane Tabatabay
Head of Production : Arthur De Clerck
Influence agency : Aymar Agency
Photographer : @bosa.kf & Boris Lavergne
Teaser DOP : meloman.prod
Teaser director : Roxane Tabatabay
Event Recap Director : Morgan Joucquand
Event Photographer : Xavier B
Foot Locker Marketing Manager : Loic Leplat
ASICS Marketing Manager : Élodie Merlet