An Instagram coloring book
Google Arts & Culture aims to make art accessible to all.
How can we get a younger audience interested in the art of Johannes Vermeer?
Thanks to a hands on experience that allows them to recreate, customize and mess with his work, directly on Instagram.
+ 1.8 MILLION INTERACTIONS
CREDITS :
Creatives : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Art Director : Clément Nivière
Art Director : Tom Danguy
Account manager : Alix Duguet
Production : Ok Tiger
Video Editor : Daniel Ismaily
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win