A pair that contains gold from Ninho’s gold record
We extracted gold from the artist's latest certification to customize a limited series of adidas Superstars.
These 10 pairs were reserved for the most talented artists of the next generation.
To try to get their hands on them, participants had to prove their rapping skills in a studio booth at Citadium over an instrumental from Ninho's latest project.
“A strong symbolic gesture of willingness to transmit to a new generation”
Tarik Chakor - Lecturer Marseille University
CREDITS :
Creatives : Boris Lavergne & Thomas Brouchon
Creative Director : Perrine Lizé
Strategist : Guillaume Carrère
Head of Experience : Romain Bracigliano
Account Manager : Mathias Richard
Account Manager : Jayde Mageot
Production Company : Grünt
Photographers : IGO Studio
Agency : mnstr