Displayed on every PS4, all over the world.
April 2020.
COVID-19 has recently taken over the world.
While brands have to withdraw most of their budgets, campaigns and to cancel their plans.
A global message is being pushed at once by everyone. A single solution, a common effort in order to reduce the damage created by this pandemic : Stay At Home.
For PlayStation, that would be ‘PlayAtHome’, of course.
But what would be the best and simplest way to encourage gamers to play inside ? Do it with the iconic Playstation shapes, and those shapes only.
A visual that would be posted on the brand’s social networks, but also displayed on every PlayStation home screen all over the world.
CREDITS :
Creative : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Social Creative : Elias Zaaza
CEO : Wale Gbadamosi-Oyekanmi
Agency : Dare.Win