The most awkward ad ever
As a show, Sex Education aims to lift taboos about sex, especially amongst teens.
The truth is, the random sex scene while watching TV with the family is one of the most awkward situations ever.
That’s why we broadcasted mild sex scenes from the show on TV, at the radio and in cinemas, with tactical targetting to reach families.
A campaign that proves in addition of telling its main message: sex is awkward, that’s why we need to talk about it.
RESULTS: SO MANY PEOPLE EMBARASSED
“THE NETFLIX AD FOR SEX EDUCATION IS SUPER AWKWARD WHEN IT PLAYS IN THE LIVING ROOM AND OUR PARENTS ARE IN THE SAME ROOM.”
@MATHILDEPNN
“MY PARENTS WALK BY AND THINK I'M WEIRD. DAMN NETFLIX.”
@GRAND_HANS2
"THE AD FOR 'SEX EDUCATION' WHILE YOU'RE WITH YOUR FAMILY AT THE CINEMA..."
@CLEOESTN
CREDITS :
Creative : Boris Lavergne & Thomas Brouchon
Creative Directors : Fabienne Fiorucci & Damien Foui
Account Manager : Jeanne Monneroux
Agency : Dare.Win